| 营销服务课程在技工学校课程开设的必要性 |
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| 引用本文： | 马海霞.营销服务课程在技工学校课程开设的必要性[J].科教文汇,2012(9):165-165,193. |
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| 作者姓名： | 马海霞 |
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| 作者单位： | 黑龙江省大兴安岭高级技工学校,黑龙江大兴安岭165000 |
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| 摘 要： | 随着汽车时代的到来,汽车消费者的消费信仰和消费心理日益成熟,具有过硬的销售能力的营销队伍在汽车销售企业中占据重要的位置,汽车消费市场中对高素质的汽车营销人员需求量也随之增加。面对这一现实状况,我们可以从有效探讨一体化教学、建设双师型师资队伍、编写本校教材和商务实训中心的建设这些方面出发,对技校中汽车营销专业教学进行多项有益的改革举措。
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| 关 键 词： | 营销服务 汽车艺术 服务管理 |
On the Necessity of Opening Marketing Service Course in Technician School |
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| Authors: | Ma Haixia |
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| Institution: | Ma Haixia Daxing＇anling Senior Technician School of Heilongjiang Province,165000,Daxing＇anling,Heilongjiang,China |
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| Abstract: | Along with the era of automobile,automobile consumer beliefs and consumption psychology is increasingly mature,and the marketing team with strong sales a bility in the sales enterprises occupies an important position,the demand of highquality automotive marketing personnel is also increasing.Faced with this reality,we can effectively explore the integration of teaching,the building of qualified teaching staff,the compiling of school-based teaching materials and the construction of business training center. |
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| Keywords: | marketing services automotive art service management |
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