| 国际体育赛事商业化运作对我国的启示 |
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| 引用本文： | 赵先卿,杨继星,马翠娥.国际体育赛事商业化运作对我国的启示[J].北京体育大学学报,2006,29(8):1030-1032. |
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| 作者姓名： | 赵先卿 杨继星 马翠娥 |
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| 作者单位： | 淮北煤炭师范学院体育系,安徽,淮北,235000 |
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| 摘 要： | 体育赛事商业化的产生与发展,对当今的体育领域产生着巨大的影响力.对体育赛事引入商业化的成因及运作的具体方式、方法并借鉴国际体育赛事商业化运作的成功经验,结合我国的国情进行分析,探讨如何更好地开发与运作我国体育赛事商业化的途径.
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| 关 键 词： | 体育赛事 商业化 运作 赞助 开发 国际体育赛事 商业化 运作 Competitive Sports Chinese Operation International Enlightenment 开发 分析 结合 方法 影响力 体育领域 发展 |
| 文章编号： | 1007-3612(2006)08-1030-03 |
| 修稿时间： | 2005年6月20日 |
Research on Enlightenment of the International Commercialized Operation on Chinese Competitive Sports |
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| ZHAO Xian-qing,YANG Ji-xing,MA Cui-e.Research on Enlightenment of the International Commercialized Operation on Chinese Competitive Sports[J].Journal of Beijing Sport University,2006,29(8):1030-1032. |
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| Authors: | ZHAO Xian-qing YANG Ji-xing MA Cui-e |
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| Abstract: | With the appearance and development of commercialized competitive sports,Commercialized competitive sports have enormous influences on the sports field today.This study conducted an analysis on the cause of commercialized competitive sports,the patterns and methods of operation.Learned from the successful experiences of the operations of commercialized competitive sports abroad,with the combination of the national practices in China,this paper explored in which way to operate and develop commercialized competitive sports in China. |
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| Keywords: | competitive sports commercialized operate committal exploitation |
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