| 市场细分儿童与老年人滑雪消费群体的意义与建议 |
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| 引用本文： | 张洪凯.市场细分儿童与老年人滑雪消费群体的意义与建议[J].哈尔滨体育学院学报,2007,25(1):32-34. |
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| 作者姓名： | 张洪凯 |
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| 作者单位： | 哈尔滨体育学院研究生部,黑龙江,哈尔滨,150008 |
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| 摘 要： | 自1996年第3届亚冬会以来我国滑雪产业蓬勃发展,在近10年的时间里涌现出了不同规模的滑雪场约180家,促进了我国滑雪运动的普及和发展。但由于总体上我国仍处于培育市场、产业化经营的初级阶段,因此在管理、经营上存在着诸多的问题。在市场开发方面,消费群体单一、结构不合理等比较突出的问题,阻碍了滑雪市场健康有序的发展。儿童与老年人是庞大的滑雪消费群体,但又往往受到人们的忽视。重视和开发儿童与老年人滑雪群体将对我国的滑雪事业的发展起到巨大的推动作用。
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| 关 键 词： | 市场细分 儿童 老年人 滑雪 消费群体 |
The Meanings and Advices of the Market Segmentation of the Skiing Consumption Community of the Children and Elderly |
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| Authors: | ZHANG Hong-kai |
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| Institution: | ZHANG Hong-kai (Graduate Department in Harbin Institute of P.E.,Harbin 150008,Heilongjiang China) |
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| Abstract: | Since the 3rd session of Asian Winter Games was held successfully,the industry of skiing has obtained unprecedented development in our country.There is to emerge approximate 180 resorts in nearly 10 years,which promotes the popularization and the development of the skiing in our country.But because the industry of skiing is still in the junior stage of development and cultivation in our country as a whole,there are many problems in aspects of the management and operation.As for the exploitation of marketing,there are many remarkable questions,including the simple consumption community and the unreasonable structure,which hinders the well-balanced and orderly development of the industry of skiing in our country.The children and the elderly are the huge skiing consumption community,but always neglected.It will accelerate the development of the industry of skiing to focus on and exploit the consumption community of the children and the elderly in our country. |
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| Keywords: | market segmentation children the elderly skiing consumption community |
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