| 从5W传播模式探究微博在高校思想政治理论课教学中的有效应用 |
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| 引用本文： | 贾亚君.从5W传播模式探究微博在高校思想政治理论课教学中的有效应用[J].未来与发展,2014(7):62-65. |
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| 作者姓名： | 贾亚君 |
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| 作者单位： | 浙江财经大学思政部,浙江杭州310018 |
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| 基金项目： | 本文系2013年浙江省高等教育教学改革项目（项目编号为jg2013104）的研究成果之一 |
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| 摘 要： | 随着近几年微博的广泛流行，如何将微博应用于教育教学领域是值得关注和探讨的课题。文章尝试运用拉斯韦尔的5W模式解读微博传播机制，并且从四个方面探究了微博传播机制在高校思想政治理论课教学中的有效应用，最后就微博应用于高校思想政治理论课教学应当注意的相关问题进行了分析。
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| 关 键 词： | 微博 传播机制 思想政治理论课 |
Investigation of the Effective Application of Micro-blog in Ideological and Political Theory Course Teaching from 5W Transmission Mode |
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| JIA Ya-jun.Investigation of the Effective Application of Micro-blog in Ideological and Political Theory Course Teaching from 5W Transmission Mode[J].Future and Development,2014(7):62-65. |
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| Authors: | JIA Ya-jun |
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| Institution: | JIA Ya-jun (Ideological and Political Department, Zhejiang University of Finance and Economics,Hangzhou Zhejiang 310018, China) |
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| Abstract: | With the widely popular in recent years ,micro-blog, how will should be used in the field of education and teaching is worthy of attention and discuss. This paper attempts to unscramble micro-blog ’s communication mechanism from applying Lasswell’s 5W mode, investigate the effective application of micro-blog’s propagation mechanism in Ideological and political theory course teaching from four aspects, analyse the related issues of Micro-blog application that should be paid attention to in ideological and political theory course teaching. |
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| Keywords: | micro-blog transmission mechanism ideological and political theory course |
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