| 职业体育俱乐部核心产品生命周期及其营销策略研究 |
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| 引用本文： | 吕云龙,王文伟.职业体育俱乐部核心产品生命周期及其营销策略研究[J].山西师大体育学院学报,2006,21(1):38-41. |
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| 作者姓名： | 吕云龙 王文伟 |
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| 作者单位： | 1. 河南大学体育学院,河南,开封,475001
2. 深圳市宝安区石岩公学,广东,深圳,518108 |
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| 摘 要： | 竞赛表演产品是职业体育俱乐部的核心产品,职业体育俱乐部在经营时必须按照其生命周期的基本原理,提前判断其处于生命周期的准确位置,有的放矢地制定出相应的营销策略,才能使俱乐部得以健康经营和有序发展。
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| 关 键 词： | 竞赛表演 生命周期 营销策略 职业体育俱乐部 |
| 文章编号： | 1008-8571(2006)01-0038-04 |
| 收稿时间： | 10 8 2005 12:00AM |
| 修稿时间： | 2005年10月8日 |
The Study on Key Product Life Cycle and Marketing Tactics of Professional Athletic Club |
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| LV Yun-long,WANG Wen-wei.The Study on Key Product Life Cycle and Marketing Tactics of Professional Athletic Club[J].Journal of Physical Education Institute of Shanxi Teachers University,2006,21(1):38-41. |
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| Authors: | LV Yun-long WANG Wen-wei |
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| Institution: | Physical Culture Institute of University of Henan, Kaifeng,. Henan 475001, China |
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| Abstract: | The contest performance products are key products of the professional athletic club,the professional athletic club must be according to their basic principles of cycle of life while managing,judge ahead the accurate position of cycle of the life,make the corresponding marketing tactics for a definite target in view,so the club could develop healthily and orderly. |
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| Keywords: | contest performance life cycle marketing tactics professional athletic club |
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