| 刍议许昌“三国曹魏旅游”与“文化型导游” |
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| 引用本文： | 潘利.刍议许昌“三国曹魏旅游”与“文化型导游”[J].焦作大学学报,2011,25(2):56-58. |
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| 作者姓名： | 潘利 |
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| 作者单位： | 许昌学院旅游文化资源规划与开发研究所,河南许昌,461000 |
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| 基金项目： | 2009年河南省教育厅人文社科基金项目(2009-QN-084) |
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| 摘 要： | 文化旅游已成为21世纪旅游发展的灵魂。随着文化旅游的发展,为迎合满足旅游者文化、知识、信息的需求,文化型导游应运而生。2009年许昌市确立了＂旅游立市＂战略,＂三国曹魏文化＂成为许昌文化旅游最具影响力和知名度的品牌产品。文化型导游应充分发挥自身作用,推动、促进许昌＂三国曹魏旅游＂的发展。
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| 关 键 词： | 许昌 旅游立市 三国曹魏旅游 文化型导游 旅游品牌 |
On Xuchang's Tourism of Cao and Wei in the Three Kingdoms and Cultural Tour Guides |
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| PAN Li.On Xuchang's Tourism of Cao and Wei in the Three Kingdoms and Cultural Tour Guides[J].Journal of Jiaozuo University,2011,25(2):56-58. |
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| Authors: | PAN Li |
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| Institution: | PAN Li(Xuchang College,Xuchang Henan,China) |
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| Abstract: | Cultural tourism has been the spirit of tourism development in the 21st Century.With the development of cultural tourism,cultural guides appear to meet tourists' demand for culture,knowledge and information.Since Xuchang City established the strategy of developing the city with tourism in 2009,the culture of Cao and Wei in the Three Kingdoms has become the most influential and famous branded products.Cultural guides should give full play to their role to promote the development of Tourism of Cao and Wei in ... |
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| Keywords: | Xuchang developing the city with tourism Tourism of Cao and Wei in the Three Kingdoms cultural guides Tourism brand |
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