| 河南省高校大学生体育消费现状及其影响因素分析研究 |
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| 引用本文： | 王传方.河南省高校大学生体育消费现状及其影响因素分析研究[J].体育科技文献通报,2008,16(12):10-11,20. |
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| 作者姓名： | 王传方 |
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| 作者单位： | 洛阳理工学院体育部,河南,洛阳,471023 |
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| 基金项目： | 河南省社会科学界联合会资助课题 |
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| 摘 要： | 我省高校大学生体育消费还处于初步阶段，消费市场化程度还不高、消费人群间差异问题还没有得到彻底的研究。采用文献资料法、问卷调查法、数理统计法等研究方法，运用定性与定量分析法来分析大学生体育消费状况及影响其消费因素。
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| 关 键 词： | 体育消费 体育市场 价值取向 影响因素 现状 |
Analysis and Research on Sport Consumption Condition and Influence Factors of College Students in Henan Province |
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| WANG Chuan-fang.Analysis and Research on Sport Consumption Condition and Influence Factors of College Students in Henan Province[J].Bulletin of Sport Science & Technology,2008,16(12):10-11,20. |
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| Authors: | WANG Chuan-fang |
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| Institution: | WANG Chuan-fang Department of Physical Education,Luoyang Institute of Technology,Luoyang 457023,Henan China |
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| Abstract: | The college student's sport consumption of Henan province is still at the preliminary stage with low marketization.The differences among consumption groups haven't been solved thoroughly.In this article,the author uses some methods including literature review,questionnaire and mathematical statistics and combined quantitative analysis and qualitative analysis to analyze the status of college student's sport consumption and its influence factors. |
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| Keywords: | sport consumption sport market value orientation influence factors present situation |
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