| 明星代言虚假广告法律责任的法理分析 |
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| 引用本文： | 姚淙,黄琴英.明星代言虚假广告法律责任的法理分析[J].怀化学院学报,2010,29(3):66-67. |
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| 作者姓名： | 姚淙 黄琴英 |
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| 作者单位： | 河南师范大学,法学院,河南,新乡,453007 |
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| 摘 要： | 在商业竞争日益激烈的形势下,聘请社会各界知名人士为其产品、服务代言宣传是众多企业的选择,广告代言人也成为一类新的社会群体。中国明星代言广告泛滥早已是一个不争的事实,人们认为明星代言"事故产品"的事件屡次发生,他们不应该只知道拿代言费,更应该对此事件负责。
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| 关 键 词： | 明星代言 虚假广告 法律责任 |
On the Legal Basis for Stars' Endorsement on False Advertising Holding Responsible |
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| YAO Cong,HUANG Qin-ying.On the Legal Basis for Stars' Endorsement on False Advertising Holding Responsible[J].Journal of Huaihua University,2010,29(3):66-67. |
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| Authors: | YAO Cong HUANG Qin-ying |
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| Abstract: | In an increasingly competitive commercial situation,hiring celebrities for products,services,advocacy awareness are the choice of many businesses,and advertising spokesperson has become a new career.With the overflow of their ads,sometimes they market false products.It is the point of this article that they should be held responsible for their false ad marketing. |
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| Keywords: | star endorsement false advertisement legal responsibility |
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