| 当前"三农"传播的现状与问题探析 |
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| 引用本文： | 徐敬宏,刘继忠.当前"三农"传播的现状与问题探析[J].华中科技大学学报(社会科学版),2007,21(4):57-61. |
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| 作者姓名： | 徐敬宏 刘继忠 |
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| 作者单位： | 1. 武汉大学,新闻与传播学院,湖北,武汉,430072
2. 青岛农业大学,传播学院,山东,青岛,266109 |
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| 摘 要： | 三农传播的现状主要表现为农村传播主体的传送者,大体上是一种精英主导下的灌输论者,农民接受外界信息能力整体偏低、接受信息严重不足;农村媒介系统依然是传统型的,使得农村信息交易成本高、信息流通迟缓、效率低下;落后的传统农村信息与来自城市的信息共存并激烈冲突着.相应的对策是:改变传播者的传播观念和传播方式,尽快提高农民的媒介素养和文化素质;增加对农村,特别是农村各类媒介系统的投入;改善农村信息质量,让先进的科技和文化成为农村信息的主流.
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| 关 键 词： | 农村传播 传播主体 媒介系统 传播信息 三农 传播方式 现状 问题 Agriculture Concerning Communication Present Countryside Status Countermeasures 文化素质 科技 信息质量 改善 投入 媒介素养 提高农民 传播观念 传播者 |
| 文章编号： | 1671-7023(2007)04-0057-05 |
| 修稿时间： | 2006年12月28 |
Present Communication Concerning Agriculture, Countryside and Farmers: Status Quo, Problems and Countermeasures |
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| XU Jing-hong,LIU Ji-zhong.Present Communication Concerning Agriculture, Countryside and Farmers: Status Quo, Problems and Countermeasures[J].Journal of Huazhong University of Science and Technology(Social Science Edition),2007,21(4):57-61. |
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| Authors: | XU Jing-hong LIU Ji-zhong |
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| Abstract: | At present,the status quo can be described as follows: the senders are mainly indoctrinaters of elites,the farmers receive less information than they should;the media systems in the countryside are traditional; the information there is a combination of that from the city and that from the countryside that are combating with each other.The countermeasures are as follows: changing the concept and manner of communication,improving the farmers' media literacy;increasing the investment in all kinds of media systems and bettering the quality of information in the countryside,letting the advanced culture play the leading role. |
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| Keywords: | countryside and farmers the communication participators the media system the information |
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