| 基于SWOT分析的高校图书馆纸质期刊服务的战略思考 |
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| 引用本文： | 王杰英,李宝荣,王方平.基于SWOT分析的高校图书馆纸质期刊服务的战略思考[J].现代情报,2009,29(10):22-25. |
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| 作者姓名： | 王杰英 李宝荣 王方平 |
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| 作者单位： | 1. 吉林大学图书馆,吉林,长春,130022;2. 长春大学图书馆,吉林,长春,130025 |
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| 摘 要： | 面对电子期刊的空前繁荣,指出新时期电子期刊和纸质期刊两者需优势互补、缺一不可。运用SWOT战略分析方法,对纸质期刊进行了系统的、全方位的思考,并依据分析结果提出当前纸质期刊服务的三方面改进措施,从而能够更好地满足读者个性化、人性化的期刊服务需求。
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| 关 键 词： | 图书馆 电子期刊 纸质期刊 期刊服务 SWOT分析 |
Strategic Thinking for Printed Journals Service in University Library Based on SWOT Analysis |
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| Authors: | Wang Jieying Li Baorong Wang Fangping |
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| Institution: | 1. Library, Jilin University, Changchun 130022, China;2. Library, Changchun University, Changchun 130025, China |
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| Abstract: | With the rapid development of eletronic journals, electronic journals and printed journals should reinforce each other and it is necessary to readers. In this paper, systemic thinking for printed journals was presented by applying the method of SWOT analysis. Then, three measures were given to improve the level of service for printed journals. Thus, mere individuafion needs may be better satisfied for the most of the readers. |
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| Keywords: | library electronic journal printed journal journal service SWOT analysis |
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