| 广东宏远职业篮球队与美国达拉斯小牛队门票网络营销策略比较研究 |
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| 引用本文： | 雷先良.广东宏远职业篮球队与美国达拉斯小牛队门票网络营销策略比较研究[J].湖北体育科技,2007,26(5):534-535. |
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| 作者姓名： | 雷先良 |
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| 作者单位： | 武汉体育学院篮球教研室,湖北,武汉,430079 |
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| 摘 要： | 通过对广东宏远职业篮球队与美国达拉斯小牛队在产品策略、价格策略、销售渠道策略、市场选择等方面的比较,分析了广东宏远职业篮球队在网络营销策略上存在的不足,结合我国职业俱乐部的营销环境和广东宏远职业篮球队自身特点,提出了改进和完善营销策略的建议.
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| 关 键 词： | 门票 网络 营销策略 职业篮球俱乐部 |
| 文章编号： | 1003-983X（2007）05-0534-02 |
| 修稿时间： | 2007-06-15 |
Comparative Study on Strategies of Tickets Net Marketing between Guandong HongYuan Professional Basketball Club and American Dallas Mavericks |
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| Lei Xianliang.Comparative Study on Strategies of Tickets Net Marketing between Guandong HongYuan Professional Basketball Club and American Dallas Mavericks[J].Journal of Hubei Sports Science,2007,26(5):534-535. |
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| Authors: | Lei Xianliang |
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| Institution: | Wuhan Inst.Of P.E.;Wuhan Hubei 430079 |
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| Abstract: | through comparing the product strategy,price strategy,place strategy and market choice between GuangDong HongYuan professional basketball club and American Dallas Mavericks,this paper analyze the existing shortages of net marketing strategies of GuangDong HongYuan professional basketball club,on this basis,combining the marketing environment of our professional basketball club and characteristics of GuangDong HongYuan professional club,then put forward suggestions of improving and perfecting marketing strategies. |
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| Keywords: | ticket net marketing strategy professional basketball club |
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