| 图书直播模式及优化路径探析 |
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| 引用本文： | 彭超.图书直播模式及优化路径探析[J].出版与印刷,2021,0(1):60-64. |
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| 作者姓名： | 彭超 |
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| 作者单位： | 广东旅游出版社 |
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| 摘 要： | 文章探讨图书直播模式及其优化路径。通过分析图书直播现状和直播营销效果，以及直播方式、直播平台、直播产品的选择，提出直播流程中的优化建议:直播前做好准备、直播中有效控场、直播后总结分析，从而打造直播品牌，推动图书这一独特的文化产品创造出更好的社会价值和经济价值。
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| 关 键 词： | 图书直播 图书营销模式 直播流程 直播效果 |
An Analysis on the Mode of the Book-Selling Webcast and its Optimization Path |
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| PENG Chao.An Analysis on the Mode of the Book-Selling Webcast and its Optimization Path[J].Publishing & Printing,2021,0(1):60-64. |
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| Authors: | PENG Chao |
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| Institution: | Guangdong Travel & Tourism Press |
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| Abstract: | This article explores the mode of the book-selling webcast and its optimization path. By analyzing the current situation of the mode and its marketing effect, as well as the selection of methods, platforms and products of the webcast, the study offers suggestions for optimizing the webcast procedure: make preparations before the webcast, take control during the webcast, and rethink and reflect after the webcast. All above are intended for webcast branding, thus promoting books as a special cultural product to create better social value and economic value. |
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