| 互联网在体育产业中的应用及前景 |
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| 引用本文： | 潘国斌.互联网在体育产业中的应用及前景[J].武汉体育学院学报,2001,35(4):19-20. |
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| 作者姓名： | 潘国斌 |
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| 作者单位： | 武汉理工大学,体育课部,湖北,武汉,430070 |
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| 摘 要： | 随着现代科学技术的不断进步,互联网在各行各业广泛应用,开始进入千家万户,成为新时代人的生活方式、生活理念和心理需求.在体育转播、体育商务与体育营销中应充分发挥互联网作用,以期使我国体育产业尽快与互联网结合并产生新的效益.
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| 关 键 词： | 体育产业 互联网 体育转播 体育商务 体育营销 |
| 文章编号： | 1000-520X(2001)04-0019-02 |
| 修稿时间： | 2001年5月27日 |
Application and prospect of internet in sports industry |
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| PAN Guo-bin.Application and prospect of internet in sports industry[J].Journal of Wuhan Institute of Physical Education,2001,35(4):19-20. |
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| Authors: | PAN Guo-bin |
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| Abstract: | With the development of modern science and technology,internet is widely used in all trades and fields.It has gone into families and become an essential part of people's lives.This paper puts forth that we should give full play to internet in sports broadcasting,sports business and sports marketing in order to bring better results to the sports industry. |
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| Keywords: | sports industry internet sports broadcasting sports business sports marketing |
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