| 电子商务时代企业市场营销研究 |
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| 引用本文： | 张娅.电子商务时代企业市场营销研究[J].漯河职业技术学院学报,2012,11(3):94-96. |
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| 作者姓名： | 张娅 |
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| 作者单位： | 信阳职业技术学院经济管理学院,河南信阳,464000 |
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| 摘 要： | 随着互联网技术在中国的普及和广泛应用,我国已经进入电子商务营销时代。电子商务为企业营销提供了全新的平台,既给企业市场营销带来了诸多机遇,也给企业营销带来了许多挑战。作为一种新的营销模式,电子商务推动着企业营销的创新,也需要企业采取新的营销对策,方能在竞争中处于不败之地。
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| 关 键 词： | 电子商务 创新 市场营销 对策 |
Marketing Research on the Age of Electronic Commerce |
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| ZHANG Ya.Marketing Research on the Age of Electronic Commerce[J].Journal of Luohe Vocational and Technical College,2012,11(3):94-96. |
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| Authors: | ZHANG Ya |
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| Institution: | ZHANG Ya(Xinyang Vocational and Technical College,Xinyang 464000 China) |
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| Abstract: | Along with the application of Internet technology in China,our country has already entered the age of e-commerce marketing.Electronic commerce to enterprise marketing provides a new platform,not only brings many opportunities to the enterprise market marketing,but also brings many challenges to the enterprise marketing.As a new marketing mode,e-commerce will promote enterprise marketing to make innovation,and it needs the enterprises to adopt new marketing strategy to be in an invincible position in the competition. |
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| Keywords: | electronic commerce innovation marketing strategy |
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