| 面向电子商务的网络营销策略 |
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| 引用本文： | 吕新艳.面向电子商务的网络营销策略[J].漯河职业技术学院学报,2012,11(2):122-123. |
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| 作者姓名： | 吕新艳 |
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| 作者单位： | 商丘职业技术学院经贸系,河南商丘,476001 |
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| 摘 要： | 2010年我国网民人数规模和速度高速增长，电子商务迫切需要开展高效、有力的网络营销，创造全新的网络环境，以适应千变万化的网络需求。苓文论述电子商务领域开展网络营销的主要模式，阐述网络营销对电子商务的必要性，进而解析网络营销在电子商务中的实施策略。
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| 关 键 词： | 电子商务 网络营销 SNS营销 |
Facing Electronic Commerce Network Marketing Strategy |
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| LV Xin-yan.Facing Electronic Commerce Network Marketing Strategy[J].Journal of Luohe Vocational and Technical College,2012,11(2):122-123. |
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| Authors: | LV Xin-yan |
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| Institution: | LV Xin-yan(Shangqiu Vocational and Technical College,Economic and Trade Department,Shangqiu 476001 China) |
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| Abstract: | By 2010,China netizen population scale and speed had highly-increased.The e-commerce urgently need to develop effective network marketing,create a new network environment,in order to adapt to the changing network,this paper discusses demands of e-commerce in the field of network marketing,the necessity of e-commerce,and focus on analytical network marketing strategy of e-commerce. |
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| Keywords: | Electronic commerce Internet marketing SNS marketing |
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