| 浅谈广告英语的修辞 |
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| 引用本文： | 郑国富.浅谈广告英语的修辞[J].漯河职业技术学院学报,2012,11(4):109-111. |
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| 作者姓名： | 郑国富 |
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| 作者单位： | 三门峡职业技术学院语言与艺术系,河南三门峡,472000 |
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| 摘 要： | 广告英语的词法、句法和修辞具有灵活、自由、极富关感的语体特点。通过对部分有代表性的广告英语进行语言分析和研究，深入阐明广告英语所常用的几种修辞方式，以期对广告英语的语言理解、欣赏及创作等有一个较为全面、深刻的认识。
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| 关 键 词： | 广告英语 修辞 技 虿 特点 |
On Rhetoric in English Advertisement |
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| ZHENG Guo-fu.On Rhetoric in English Advertisement[J].Journal of Luohe Vocational and Technical College,2012,11(4):109-111. |
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| Authors: | ZHENG Guo-fu |
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| Institution: | ZHENG Guo-fu(Sanmenxia Polytechnic,Sanmenxia 472000 China) |
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| Abstract: | Advertising English has its unique morphology,syntax and rhetoric highlights the characteristics of a flexible,free,highly aesthetic characteristics of the genre.With the analysis and research on some English advertising,the paper applies to reveal the language by the ad English with a view to the creation of the English language ads,as well as the understand and appreciation of advertising English. |
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| Keywords: | advertising English rhetoric skill characteristic |
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