| 探析现代标志设计中文字视觉符号的结构特征及文化意义 |
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| 引用本文： | 周汝豪.探析现代标志设计中文字视觉符号的结构特征及文化意义[J].贵阳学院学报(社会科学版),2014(5):132-134. |
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| 作者姓名： | 周汝豪 |
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| 作者单位： | 宿州学院美术与设计学院,安徽宿州234000 |
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| 基金项目： | 宿州学院科研平台开放课题：“传统艺术在现代标志设计中的应用研究”（项目编号：2012YKF43）阶段性成果 |
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| 摘 要： | 从文字视觉符号的“图形化”与“符号化”特征出发,首先阐述了文字符号与现代标志设计之间的联系,其次通过对现代标志设计实例作品的归纳与分析,从“造型结构”、“表现特征”和“文化意义”三个方面总结归纳了文字视觉符号在现代标志设计中的表现方式,且分别强调了传统汉字和西方文字在标志设计中的特征,进而在竞争日益激烈的全球经济一体化的社会环境下,提出文字视觉符号在标志设计中的新思路。
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| 关 键 词： | 标志设计 文字视觉符号 文字标志应用 |
Analysis of the Structure of Text Visual Symbols in Modern Logo Design and Its Cultural Significance |
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| ZHOU Ru-hao.Analysis of the Structure of Text Visual Symbols in Modern Logo Design and Its Cultural Significance[J].Journal of Guiyang College:Social Sciences,2014(5):132-134. |
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| Authors: | ZHOU Ru-hao |
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| Institution: | ZHOU Ru-hao ( Suzhou College of Art and Design, Suzhou234000, China) |
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| Abstract: | This article,starting with the characteristics of text visual symbols＂graphic＂and＂symbolic＂,first elaborated the link text between symbols and modern logo design,and then it was followed by the summary and the analysis of the examples of modern logo design work from three aspects： ＂shape structure＂,＂performance characteristics＂and＂cultural significance＂,which summed up the visual symbols in modern logo design expression. It also highlighted the features of traditional Chinese characters and Western characters in logo design,and then proposed new ideas in the text visual symbol logo design under the social environment with intense global economic integration and competition. |
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| Keywords: | logo design literal visual symbols word mark application |
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