| CRM:理论与中国企业的实践 |
| |
| 引用本文： | 陈作青.CRM:理论与中国企业的实践[J].湖北广播电视大学学报,2007,27(9):84-85. |
| |
| 作者姓名： | 陈作青 |
| |
| 作者单位： | 钟祥广播电视大学,湖北,钟祥,431900 |
| |
| 摘 要： | 客户关系管理(Customer Relationship Management),是企业在网络经济时代提升企业竞争能力的必然要求。它既是一种管理理念,又是一套应用技术系统,其目的在于建立一个系统,使企业在客户服务、市场竞争、销售及支持方面形成彼此协调的全新的关系实体,为企业带来长久的竞争优势。文章探讨了CRM的理论和系统结构,并对其在我国的应用情况进行了分析。
|
| 关 键 词： | 网络经济 客户关系管理 客户关系管理系统 竞争力 |
| 文章编号： | 1008-7427（2007）09-0084-02 |
| 修稿时间： | 2007-05-20 |
CRM: Theory and Practice in China |
| |
| CHEN Zuo-qing.CRM: Theory and Practice in China[J].Journal of Hubei Radio& Televisonuniversity,2007,27(9):84-85. |
| |
| Authors: | CHEN Zuo-qing |
| |
| Institution: | CHEN Zuo-qing |
| |
| Abstract: | Customer Relationship Management (CRM) could make an enterprise in Internet Economy strengthen its competitence. CRM is not a management concept but also an application system. Its goal is to build a system, which makes an enterprise harmony in customer service, marketing competition, sales support and build a long term competition advantage. This article discusses the theory of CRM and its practice in China. |
| |
| Keywords: | Internet Economy customer relationship management Customer relationship management system competitence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
