| 伯明翰学派电视研究概论 |
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| 引用本文： | 王臻.伯明翰学派电视研究概论[J].甘肃广播电视大学学报,2004,14(2):34-36,41. |
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| 作者姓名： | 王臻 |
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| 作者单位： | 兰州大学,新闻与传播学院,甘肃,兰州,730000 |
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| 摘 要： | 20世纪70年代以来，从传播理论和文化层面上出发对电视媒介进行研究，最为成功者当属伯明翰学派。他们对受众诠释信息符码的过程给予积极评价，开启了受众研究新的大门。同时，他们赋予电视工业全新的意义，并强调受众在接受“文化工业”产品时积极的创造性，从而将电视理论研究引向范围更加广阔的日常生活实践领域。
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| 关 键 词： | 电视研究 伯明翰学派 传播理论 受众研究 电视工业 文化工业 |
| 文章编号： | 1008-4630-(2004)02-0034-03 |
| 修稿时间： | 2004年2月24日 |
Study on the TV Research of Birmingham School |
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| WANG Zhen.Study on the TV Research of Birmingham School[J].Journal of Gansu Radio & TV University,2004,14(2):34-36,41. |
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| Authors: | WANG Zhen |
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| Abstract: | Since 1970s,the Birmingham School successfully have made researches on TV based on both mass communication theory and cultural significance. Their study on TV audience gives cultural analysis to the audience's decoding activity, which is radically different from the traditional subject in which audience is classified as a passive market. At the same time they emphasizes the audience's creationary sense upon the culture industry, and focuses the researchers' attention upon the practical and wider area. |
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| Keywords: | Birmingham School TV research audience study culture industry |
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