| 许昌市假日旅游发展探讨 |
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| 引用本文： | 刘阳炼.许昌市假日旅游发展探讨[J].许昌学院学报,2011,30(1):146-149. |
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| 作者姓名： | 刘阳炼 |
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| 作者单位： | 许昌学院,旅游文化资源规划与开发研究所,河南,许昌,461000 |
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| 基金项目： | 许昌学院2009年校内科研基金项目 |
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| 摘 要： | 随着假日制度的改革,城市假日旅游发展迎来了新的契机。许昌市要充分利用现有假日旅游资源特色优势、空间分布和市场消费特点,修正发展过程中价值取向落后、营销缺位、服务歧视、产品泛滥等失误和不足。同时,许昌市还要确立"城乡异体"的产品发展战略,改善假日旅游产品结构,创新城乡一体的管理体制,着力培育假日旅游市场,推进假日旅游可持续发展。
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| 关 键 词： | 许昌市 假日旅游 发展 |
Discussion on the development of holiday tourism in Xuchang city |
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| LIU Yang-lian.Discussion on the development of holiday tourism in Xuchang city[J].Journal of Xuchang University,2011,30(1):146-149. |
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| Authors: | LIU Yang-lian |
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| Institution: | LIU Yang-lian(Institute of Planning and Development of Tourism Culture Resources,Xuchang University,Xuchang 461000,China) |
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| Abstract: | There are more opportunities for the development of city holiday toruism as a result of the reform of holiday pattern.Xuchang city must make full use of the advantages,space distribution and market consumption features of current holiday tourism resources and solve problems in development such as lagging of value orientation,absence of marketing,service discrimination and excessive products.In addition,Xuchang city needs to establish product development strategies for urban and rural areas respectively,impr... |
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| Keywords: | Xuchang city holiday tourism development |
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