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ELES模型视角下宁波市城镇居民体育消费结构研究
引用本文:崔宇彤,王乔君.ELES模型视角下宁波市城镇居民体育消费结构研究[J].浙江体育科学,2022(1).
作者姓名:崔宇彤  王乔君
作者单位:宁波大学体育学院
摘    要:运用文献资料法、问卷调查法、数理统计法,借助ELES模型对当前宁波市城镇居民体育消费结构进行分析。研究发现,体育消费结构中,非实物型所占比例略高于实物型;实物型基本体育消费需求仍高于非实物型;边际消费倾向和收入弹性研究方面,随居民收入提高对非实物型体育消费的需求量更大;价格弹性方面,实物型体育消费受价格因素影响的波动较小,更为稳定;最后,根据研究结果提出宁波市城镇居民体育消费结构相关建议。

关 键 词:宁波市  城镇居民  体育消费  体育消费结构

Study on Sports Consumption Structure of Urban Residents in Ningbo from the Perspective of ELES Model
CUI Yu-tong,WANG Qiao-jun.Study on Sports Consumption Structure of Urban Residents in Ningbo from the Perspective of ELES Model[J].Zhejiang Sport Science,2022(1).
Authors:CUI Yu-tong  WANG Qiao-jun
Institution:(Institute of Physical Education, Ningbo university, Ningbo 315000 China)
Abstract:Using the method of literature,questionnaire,mathematical statistics,with the help of ELES model to analyze the current sports consumption structure of urban residents in Ningbo.It is found that the proportion of non-material type is slightly higher than that of material type in sports consumption structure.Physical basic sports consumption demand is still higher than non-physical.In terms of marginal propensity to consume and income elasticity,the demand for non-physical sports consumption increases with the increase of residents'income.In terms of price elasticity,physical sports consumption is less fluctuated and more stable under the influence of price factors.Finally,according to the research results,some suggestions on the sports consumption structure of Ningbo urban residents are put forward.
Keywords:Ningbo City  Urban residents  Sports consumption  Sports consumption structure
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