| 从中西文化差异分析化妆品品牌命名 |
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| 引用本文： | 胡品品.从中西文化差异分析化妆品品牌命名[J].齐齐哈尔师范高等专科学校学报,2010(6):56-58. |
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| 作者姓名： | 胡品品 |
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| 作者单位： | 浙江工商大学,杭州310018 |
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| 摘 要： | 品牌命名,作为一种特殊的语言,它反映了一定的文化。在跨文化的营销活动中,品牌命名的好坏将直接影响商品的竞争力。本文试从中西文化差异的角度来分析化妆品品牌的命名,一则希望帮助人们清楚地认识到影响中西化妆品命名不同的根本原因,二则希望对化妆品厂家和商家给自己的产品命名提供一些启示,使其化妆品能吸引目标受众者的眼球并刺激其消费欲望。
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| 关 键 词： | 化妆品品牌命名 中西文化 文化差异 |
A Probe into Cosmetic Brand Names from a Porspective of Differences between Chinese and Western Culture |
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| HU Pin-pin.A Probe into Cosmetic Brand Names from a Porspective of Differences between Chinese and Western Culture[J].Journal of Qiqihar Junior Teachers‘ College,2010(6):56-58. |
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| Authors: | HU Pin-pin |
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| Institution: | HU Pin-pin(Zhejiang Gongshang University,Hangzhou,310018,China) |
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| Abstract: | As a special type of languages,brand naming represents certain culture.In the intercultural marketing activities,brand names will directly have an effect on the competence of commodities.This paper attempts to analyze the cosmetic brand names from a perspective of differences between Chinese and western culture.The purpose of the paper is to help people know the factors that affect the cosmetic brand names clearly and give some enlightenment about how to name the cosmetic products to the manufactures in order to stimulate the purchasing desire of the consumer. |
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| Keywords: | cosmetic brand names Chinese and western culture the differences of Culture |
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