| 基于企业生态责任的绿色营销 |
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| 引用本文： | 郭淑宁.基于企业生态责任的绿色营销[J].安阳工学院学报,2007(5):33-35. |
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| 作者姓名： | 郭淑宁 |
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| 作者单位： | 安阳工学院,河南,安阳,455000 |
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| 摘 要： | 随着可持续发展战略的实施,开展绿色营销,注重自然生态平衡,减少环境污染已成为现代企业的必然选择.企业生态责任体系的建设是实施绿色营销的内在动力和体系保障.企业承担生态责任,实施绿色营销,是现代企业竞争力的源泉.
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| 关 键 词： | 社会生态责任 绿色营销 内生动力 |
Green Marketing Based on the Enterprise Ecological Responsibility |
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| GUO Shuning.Green Marketing Based on the Enterprise Ecological Responsibility[J].Journal of Anyang Institute of Technology,2007(5):33-35. |
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| Authors: | GUO Shuning |
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| Abstract: | With the strategy of sustainable development implementation, a green marketing, pay attention to the natural ecological balance, reduce environmental pollution has become a modern enterprise inevitable choice. Enterprise ecological responsibility is the construction of a system of green marketing and the internal dynamic system protection. Corporate ecological responsibility green marketing, the modern enterprise is the source of competitiveness. |
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| Keywords: | Social and ecological responsibility Green Marketing Endogenous force |
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