| 关于强化我国企业网络公关效力的探讨 |
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| 引用本文： | 钟超,邓倩,李琪.关于强化我国企业网络公关效力的探讨[J].武汉职业技术学院学报,2009,8(1):45-48,51. |
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| 作者姓名： | 钟超 邓倩 李琪 |
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| 作者单位： | 西南大学文化与社会发展学院,重庆,400715 |
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| 摘 要： | 对中国企业网络公关活动效力低下的主要原因进行了分析说明，结合多家国外企业的成功经验，提出了以企业文化作为支撑、以公众需要为导向、把握网络热点、利用新闻报道和重视社会化媒体以及与传统公关途径相结合可能会帮助中国企业提高其网络公关效力的探讨。
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| 关 键 词： | 网络公关 网络宣传活动 回应性公关 |
Discussion about Enhancing the Efficacy of Chinese Corporations' Online Public Relations |
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| ZHONG Chao,DENG Qian,LI Qi.Discussion about Enhancing the Efficacy of Chinese Corporations' Online Public Relations[J].Journal of Wuhan Institute of Technology,2009,8(1):45-48,51. |
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| Authors: | ZHONG Chao DENG Qian LI Qi |
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| Institution: | (SCSDS, Southwest University, Chongqing400715, China) |
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| Abstract: | This article analyzes the major causes of the ineffectiveness of digital publicity campaigns cameu out by Chinese companies and, through studying the experience of numerous foreign corporations, it is suggested that sticking to the corporate culture, being public-oriented, keeping hold on internet hot spots, utilizing media reports, paying attention to social media and combining online and traditional approach might profitably enhance the efficacy of online public relations of Chinese companies. |
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| Keywords: | PR online Digital Publicity Campaign reactive public relations |
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