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The StartwithXML Project: Understand the Point and Path to a Digital Workflow
Authors:Mike Shatzkin
Institution:(1) The Idea Logical Company, Inc., 240 East 56th Street, Suite 4E, New York, NY 10022, USA
Abstract:To pursue emerging revenue opportunities in the most cost-efficient way (or sometimes to be able to pursue them at all), book publishers are going to have to adopt a StartwithXML workflow. That means their content needs to live in an XML-structured document from the earliest possible moment, which could be “inception”, and carry within it metadata about the document structure, the content itself, and the rights to all components. The tools exist to do this, but the organizational challenges of changing workflows and inventing new procedures are daunting. This project explores the business case and the implementation challenges, including case studies of companies who have already begun to work this way.
Keywords:XML  Content conversion  Transforms  Tagging  ebooks  Print-on-demand
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