| 张扬品牌个性是提升品牌价值的重要途径 |
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| 引用本文： | 赵秦莲.张扬品牌个性是提升品牌价值的重要途径[J].泉州师范学院学报,2009,27(3):99-102. |
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| 作者姓名： | 赵秦莲 |
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| 作者单位： | 泉州师范学院,人文学院,福建,泉州,362000 |
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| 摘 要： | 品牌是企业重要的无形资产，品牌经营是企业经营战略的重要内容。而创造品牌个性，积极驱动品牌个性力量，对品牌经营至关重要。但是，张扬品牌个性，加强消费者对品牌个性的认知，必须整合各种因素，采取合适策略，避免各种误区。
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| 关 键 词： | 品牌价值 品牌个性 整合策略 |
Standing out Brand Personality is an Important Way to Enhance the Value of the Brand |
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| ZHAO Qin-lian.Standing out Brand Personality is an Important Way to Enhance the Value of the Brand[J].Journal of Quanzhou Normal College,2009,27(3):99-102. |
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| Authors: | ZHAO Qin-lian |
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| Institution: | School of Humanities;Quanzhou Normal University;Fujian 362000;China |
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| Abstract: | Brand is an important intangible asset of a company.Brand management is an important part of business strategy.It is believed that to highlight the brand personality,clear,and strengthen consumer goods personalized license awareness,and strike a sympathetic chord among consumers,we must integrate a variety of factors as well as stand out brand personality,to make the brand more competitive.The article,from the analysis of the publicity of the importance of brand personality,explores business in the publicit... |
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| Keywords: | brand value brand personality strategies |
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