| 安徽省体育彩票消费者的现状调查与分析 |
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| 引用本文： | 王燕.安徽省体育彩票消费者的现状调查与分析[J].辽宁体育科技,2009,31(6):1-3. |
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| 作者姓名： | 王燕 |
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| 作者单位： | 华东师范大学体育与健康学院,上海,200241 |
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| 摘 要： | 以安徽省具有代表性的几个地区的体育彩票消费者为研究对象，通过对其构成、消费心理和行为特征的分析，总结目前安徽省体育彩票消费者的现状，并为安徽省体育彩票业的未来发展提出一些有针对性的建议。
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| 关 键 词： | 体育彩票 消费者构成 消费心理 消费行为 |
An investigation and analysis of the sports' lottery consumers' situation in Anhui province |
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| YANG Yan.An investigation and analysis of the sports' lottery consumers' situation in Anhui province[J].Liaoning Sport Science and Technology,2009,31(6):1-3. |
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| Authors: | YANG Yan |
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| Institution: | WANG Yan(Sports and Health School of Eastern China Normal University,Shanghai 200241) |
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| Abstract: | This article takes the consumers of sports lottery as the object of study,which selected from some representative regions in Anhui province,and sums up their present situation through analyzing their constitution,psychology,behavior of consumer characteristics;and then proposes some suggestions for the development of sports lottery in Anhui province. |
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| Keywords: | sports lottery consumers'constitution consume psychology consume behavior |
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