| 从“新华精神”到“新华现象”的传承与意义 |
| |
| 引用本文： | 郝雨,马宇涵.从“新华精神”到“新华现象”的传承与意义[J].传媒观察,2021(1). |
| |
| 作者姓名： | 郝雨 马宇涵 |
| |
| 作者单位： | 上海大学新闻传播学院 |
| |
| 基金项目： | 上海市社科基金项目“中国共产党‘初心’话语建构与红色报刊传播”(2020BXW008)阶段成果。 |
| |
| 摘 要： | 中国革命的胜利离不开"笔杆子"的作用,谁打赢了"舆论战",谁就赢得了话语权和战争的主动权。新阶段新环境,世情、国情、舆情发生深刻变化,党报的建设主题、使命任务不断演进,追溯红色基因发展轨迹,让红色基因代代相传,打赢新一轮舆论攻坚战,成为当前党和媒体建设的重要课题。《新华日报》历经83年风雨,对中共在革命时期赢得民众支持乃至国际社会认可,建构有力舆论环境等方面有重大贡献,对新时代传承与发扬红色基因、践行党报精神具有重大理论与实践意义,值得我们思考与借鉴。
|
| 关 键 词： | 《新华日报》 “新华现象” 红色基因 笔杆子 舆论战 |
From "Xinhua Spirit" to "Xinhua Phenomenon":Inheritance and Implication |
| |
| Authors: | Hao Yu Ma Yuhan |
| |
| Abstract: | Writers played an important role in the victory of the Chinese revolution.Whoever wins the battle of public opinion has the say and gains the upper hand in the war.In the new stage,international and domestic environment have undergone profound changes.The theme and mission of party newspaper continue to evolve.At present,winning a new round of public opinion war,by tracing the development of the red gene and passing it down from generation to generation,has become an important issue for party media development.After 82 years of history,during the revolutionary period,Xinhua Daily made significant contribution to building positive environment with public support and international recognition for the CPC.In the new era,it has gained significant theoretical and practical experience in inheriting the red gene and practicing the spirit of the party newspaper. |
| |
| Keywords: | Xinhua Daily Xinhua phenomenon red gene writer public opinion war |
| 本文献已被 维普 等数据库收录！ |
|
