| 基于冲动性购买心理的商家营销策略 |
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| 引用本文： | 林丽华.基于冲动性购买心理的商家营销策略[J].安徽职业技术学院学报,2007,6(4):49-51. |
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| 作者姓名： | 林丽华 |
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| 作者单位： | 福建医科大学人文学院,福建,福州,350004 |
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| 摘 要： | 冲动性购买行为的逐渐增加,使商家获得了更多的商机。研究冲动性购买心理,分析影响冲动性购买的主要因素,对商家把握消费者的冲动性购买心理并制定相应的营销策略具有很大的现实意义。
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| 关 键 词： | 商家 冲动性 购买 营销 策略 |
| 文章编号： | 1672-9536（2007）04-0049-03 |
| 收稿时间： | 2007-09-13 |
| 修稿时间： | 2007年9月13日 |
Marketing Decision-making Based on the Psychology of Impulsive Purchase |
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| LIN Li-hua.Marketing Decision-making Based on the Psychology of Impulsive Purchase[J].Journal of Anhui Vocationcal Technical College,2007,6(4):49-51. |
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| Authors: | LIN Li-hua |
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| Abstract: | Retailers get more opportunities brought up by customer's impulsive purchase behavior.It is of great importance for retailers to study the types and characteristics of the compulsive purchase and the factors affecting customer's impulsive purchase and to analyze the possible influence and make marketing decision. |
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| Keywords: | retail shop impulsive purchase marketing strategy |
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