| 青海出版业集团化发展可行性研究 |
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| 引用本文： | 曹永虎.青海出版业集团化发展可行性研究[J].青海师范大学学报(哲学社会科学版),2012(2):155-159. |
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| 作者姓名： | 曹永虎 |
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| 作者单位： | 青海人民出版社总编室,青海 西宁 810001 |
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| 摘 要： | 20世纪90年代以来,中国出版业的发展环境发生了巨大变化,出于自身发展的需要,国内出版社开始了组建出版集团的探索和实践.近年来,随着我国文化体制改革的不断深入,出版社集团化进程受到越来越多的关注.本文在介绍青海出版业现状的基础上,对青海出版业竞争环境进行了分析,提出了集团化是青海出版业发展的必然选择,并对集团化过程中可能出现的一些问题提出了对策建议.
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| 关 键 词： | 集团化 SWOT 分析 出版集团 |
The Formation of Publishing Group is the Only Way for the Development of the Publishing Industry of Qinghai |
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| CAO Yong-hu.The Formation of Publishing Group is the Only Way for the Development of the Publishing Industry of Qinghai[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2012(2):155-159. |
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| Authors: | CAO Yong-hu |
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| Institution: | CAO Yong-hu(People’s Publishing House of Qinghai,Xining 810001,China) |
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| Abstract: | Since the 1990s,the development environment of China’s publishing industry has undergone tremendous changes,for their own development needs,domestic publishers began the formation of the exploration and practice of the publishing group.In recent years,with the deepening of China’s cultural reform,the Press Group process by more and more attention.Based on the introduction of Qinghai publishing industry on the basis of the status quo,the publishing industry of Qinghai competitive environment undertook an analysis,put forward Qinghai publishing group is the inevitable choice of development,and the group of the process may have some problems to put forward countermeasure to suggest. |
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| Keywords: | group SWOT analysis publishing group |
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