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消费社会中的学校德育价值引导
引用本文:班建武.消费社会中的学校德育价值引导[J].教育理论与实践,2006(21).
作者姓名:班建武
作者单位:北京师范大学教育学院 北京100875
摘    要:消费社会消费的目的是对商品符号价值的占有,其结果是人的异化。这种消费,颠覆了传统的幸福观、劳动观、审美观和可持续发展观,对年轻一代的人生价值观产生了较大的负面影响。学校德育必须正视这些问题,将正确的幸福观、审美观以及科学发展观渗透到消费教育之中,承担起对青少年学生价值引导的重任。

关 键 词:消费社会  符号价值  异化  学校德育  价值引导

Value Guidance of School Moral Education in Consumption Society
BAN Jian-wu.Value Guidance of School Moral Education in Consumption Society[J].Theory and Practice of Education,2006(21).
Authors:BAN Jian-wu
Abstract:The aim of consumption in the consumption society is to possess the sign value of commodities, which will make human beings alienated. This kind of consumption has overturned the traditional conception of happiness, labour, arts and sustainable development as well as had a negative effect on the value conception of the youths. School moral education must face up to this problem, and make the right conception of happiness, arts and scientific view of development infiltrated into consumption education, and take the responsibility of value guidance to the youths.
Keywords:consumption society  sign value  alienation  school moral education  value guidance
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