| 论商标翻译的方法和技巧 |
| |
| 引用本文： | 曾沉.论商标翻译的方法和技巧[J].六盘水师范高等专科学校学报,2007,19(4):40-42. |
| |
| 作者姓名： | 曾沉 |
| |
| 作者单位： | 安顺学院,外语系,贵州,安顺,561000 |
| |
| 摘 要： | 商标是商品的形象代表,好的商标名称就是一个商家的无形资产.商标翻译得好,则能帮助商品打入国际市场,使之在竞争中处于有利地位.在商标翻译中要注意语言特点和文化差异对商标翻译的影响.
|
| 关 键 词： | 商标 商标翻译 文化差异 方法和技巧 |
| 文章编号： | 1671-055X(2007)04-0040-03 |
| 修稿时间： | 2007年6月25日 |
Some Methods and Techniques of Translation about Trade Mark |
| |
| ZENG Chen.Some Methods and Techniques of Translation about Trade Mark[J].Journal of Liupanshui Teachers College,2007,19(4):40-42. |
| |
| Authors: | ZENG Chen |
| |
| Abstract: | Trade marks are the representatives of the commodities .A good translated trade mark will help the commodity to enter into the international market. This paper analyses some language characteristics of translation in translating trade mark,the influence of cultural difference upon the translation of trade mark and tries to present some methods and techniques of translation about trade mark. |
| |
| Keywords: | trade mark translation of trade mark cultural difference method and technique |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
