| 商业健身俱乐部中教育营销开发理念 |
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| 引用本文： | 王静.商业健身俱乐部中教育营销开发理念[J].体育科技文献通报,2011,19(10):84-86. |
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| 作者姓名： | 王静 |
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| 作者单位： | 杭州师范大学体育与健康学院,浙江杭州,310036 |
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| 摘 要： | 商业健身俱乐部中的营销存在着诸多的问题与误区，教育营销是一种不同于传统营销的崭新模式，它有利于我国商业健身俱乐服务质量和国内健身俱乐部核心竞争力的提升，为避免商业健身俱乐部营销中存在的问题以及教育营销在其他行业运用中的误区，故而提出，教育营销在商业健身俱乐部中的开发要具备长期效益理念、科技健身理念、人力资源理念。
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| 关 键 词： | 教育营销 商业健身俱乐部 开发理念 |
Exploitation Concepts of Education Marketing in Commercial Fitness Clubs |
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| WANG Jing College of Physical Education , Health,Hangzhou Normal University,Hangzhou ,China..Exploitation Concepts of Education Marketing in Commercial Fitness Clubs[J].Bulletin of Sport Science & Technology,2011,19(10):84-86. |
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| Authors: | WANG Jing College of Physical Education Health Hangzhou Normal University Hangzhou China |
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| Institution: | WANG Jing College of Physical Education and Health,Hangzhou Normal University,Hangzhou 310036,China. |
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| Abstract: | There are many problems and errors of marketing in commercial fitness clubs,education marketing is a brand-new model differs from traditional marketing.It is conducive to China's commercial fitness club upgrading of service quality and the core competitiveness of the domestic health club.In order to avoid problems in marketing of commercial health clubs as well as misunderstanding using of education marketing in other industries,this paper proposed that the exploitation of education marketing in commercial ... |
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| Keywords: | education market commercial fitness club exploitation concepts |
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