| 植入式广告在体育网游中应用的优势分析 |
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| 引用本文： | 董佼.植入式广告在体育网游中应用的优势分析[J].体育科技文献通报,2011,19(11):130-131. |
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| 作者姓名： | 董佼 |
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| 作者单位： | 华东师范大学体育与健康学院,上海,200241 |
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| 摘 要： | 随着广告行业的发展，植入式广告已经出现在我们所接触到的各种媒介中，而在网络游戏盛行的现在，植入式广告找到了更加广阔的发展平台，但现阶段也呈现出一些问题，体育网游的出现在很大程度上为植入式广告的发展提供了新的契机。本文从网络游戏植入式广告的发展现状分析其存在的优势和不足，进而指出植入式广告在体育网游中的应用优势扣发展前景。
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| 关 键 词： | 植入式广告 体育网游 网络游戏 |
Analysis on Superiority of Application of Product Placement in Sports Online |
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| DONG Jiao School of Physical Education , Health,East China Normal University,Shanghai ,China.Analysis on Superiority of Application of Product Placement in Sports Online[J].Bulletin of Sport Science & Technology,2011,19(11):130-131. |
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| Authors: | DONG Jiao School of Physical Education Health East China Normal University Shanghai China |
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| Institution: | DONG Jiao School of Physical Education and Health,East China Normal University,Shanghai 200241,China |
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| Abstract: | As the development of advertisement,product placement has appeared in different kinds of mediums which we can contact every day.Nowadays,online games is very popular,which can supply a very wide develop platform to product placement,but there present some relation problems,to which sports online can provide a new moment for its development.This paper analyzes the superiority and shortage of product placement in online games from the development perspective,and then point out the superiority and development ... |
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| Keywords: | product placement sport online online games |
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