| 保险产品结构与保险业增长的动态优化决策分析 |
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| 引用本文： | 蒲成毅,潘小军.保险产品结构与保险业增长的动态优化决策分析[J].软科学,2011,25(11):46-51. |
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| 作者姓名： | 蒲成毅 潘小军 |
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| 作者单位： | 1. 对外经济贸易大学保险学院,北京100029;西南民族大学经济学院,成都610041
2. 西南民族大学经济学院,成都,610041 |
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| 基金项目： | 对外经济贸易大学"211工程"三期重点学科建设项目 |
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| 摘 要： | 通过保险产品结构与消费者满意度关系的研究,认为随着保险发展的社会经济环境、消费者数量与消费偏好层次结构的改变,只要按照保险产品功能结构与消费者满意度间的合理匹配关系来经营,就能够有效地避免保险资源浪费,实现规模经济、范围经济和速度经济的最佳结合,实现保险经济活动的价值最大化,实现保险业最优增长,即健康持续发展。而保险产品结构变化和保险产业结构演化则是消费者需求变化和社会经济发展客观要求与保险业研发推出多样化的功能险种的能力间的矛盾运动结果。
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| 关 键 词： | 保险产品结构 保险业增长 动态优化 决策分析 |
Analysis of Insurance Product Structure and Optimal Growth of Insurance Industry |
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| PU Cheng-yi,PAN Xiao-jun.Analysis of Insurance Product Structure and Optimal Growth of Insurance Industry[J].Soft Science,2011,25(11):46-51. |
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| Authors: | PU Cheng-yi PAN Xiao-jun |
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| Institution: | PU Cheng-yi1,2,PAN Xiao-jun2(1.School of Insurance,University of International Business & Economics,Beijing 100029,2.School of Business,Southwest University for Nationalities,Chengdu 610041) |
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| Abstract: | This paper researches the relationship between insurance product structure and consumer satisfaction.With the change of social economic environment,change of consumer quantity and hierarchical structure of consumption preference,according to the rational matching relationship between insurance product function structure and consumer satisfaction,it will effectively avoid the waste of insurance resources,achieve best combination of economies of scale,scope economy and economic speed,realize the maximization ... |
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| Keywords: | insurance product structure the growth of insurance industry dynamic optimization decision analysis |
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