| 省级卫视广告市场竞争的经济模型分析 |
| |
| 引用本文： | 孟志军,陈杲.省级卫视广告市场竞争的经济模型分析[J].新闻界,2008(4):22-24. |
| |
| 作者姓名： | 孟志军 陈杲 |
| |
| 作者单位： | 温州职业技术学院,温州,325035;亚汇国际理财顾问有限公司,北京,100020 |
| |
| 摘 要： | 在全国电视广告市场上，央视与省级卫视究竟处于何种竞争状态很大程度上取决于双方的竞争决策，本文引入经济学的市场结构理论对全国的电视广告市场进行了动态分析，根据省级卫视参与市场竞争的不同决策来建立不同的市场模型。
|
| 关 键 词： | 省级卫视 电视广告竞争策略 垄断竞争模式 双寡头模式 |
The Economic Model Analysis of The Provincial SAT TV'Advertising Market Competition |
| |
| Meng Zhijun,Chen Gao.The Economic Model Analysis of The Provincial SAT TV'Advertising Market Competition[J].Press Circles,2008(4):22-24. |
| |
| Authors: | Meng Zhijun Chen Gao |
| |
| Abstract: | In the market of entire national TV advertising,the competition state between CCTV and provincial SAT TV depends on largely both sides of the competition policy.This paper analyses dynamically the market of entire national TV advertising by the market mechanism theory in the economics,and creates the different marketplace model according to the different decision-making of the provincial SAT TV participating market competition. |
| |
| Keywords: | the provincial SAT TV television advertisement competition strategy monopolistic Competition Model Dual-oligopoly Model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
