| 江苏沿海地区体育旅游的现状及开发策略 |
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| 引用本文： | 王志成,吴琨,赵海龙.江苏沿海地区体育旅游的现状及开发策略[J].连云港师范高等专科学校学报,2011,28(1):89-91. |
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| 作者姓名： | 王志成 吴琨 赵海龙 |
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| 作者单位： | 连云港师范高等专科学校体育系,江苏连云港,222006 |
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| 基金项目： | 江苏省体育局2010年体育科技项目局管课题“江苏沿海地区实现体育旅游产业升级的途径研究”(项目编号:TY10307) |
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| 摘 要： | 江苏沿海体育旅游开发不仅为地区旅游经济的发展开拓了新的空间,而且为地区经济发展、特别是地区旅游业的进一步发展带来了新的契机。文章采用文献资料、问卷调查、专家咨询、数理统计等方法,对江苏沿海地区体育旅游现状进行了调查分析,并提出了开发策略:调整产业结构,走体育旅游业可持续发展之路;更新观念,树立体育旅游品牌;加大宣传力度,拓展体育旅游市场;发掘旅游资源,推出专项体育旅游产品;以市场为导向,培养体育旅游专门人才。
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| 关 键 词： | 沿海地区 体育旅游 现状分析 开发策略 |
The Present Situation of Jiangsu Coastal Areas' Sports Tourism and It's Development Strategy |
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| WANG Zhi-cheng,WU-Kun,ZHAO Hai-long.The Present Situation of Jiangsu Coastal Areas' Sports Tourism and It's Development Strategy[J].Journal of Lianyungang Teachers College,2011,28(1):89-91. |
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| Authors: | WANG Zhi-cheng WU-Kun ZHAO Hai-long |
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| Institution: | WANG Zhi-cheng,WU-Kun,ZHAO Hai-long(Department of Physical Education,Lianyungang Teachers College,Lianyungang 222006,China) |
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| Abstract: | The development of sports tourism in Jiangsu coastal areas opens up new space for the development of tourism economy,promotes regional economic development,has brought new opportunities for particularly the further development of regional tourism.In this paper,documents,questionnaires,expert advice,mathematical statistics,status of sports tourism on the coastal areas were investigated and analyzed,and making the following development strategies: readjust the industrial structure,and take the road to sustain... |
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| Keywords: | coastal areas sports tourism analysis development strategy |
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