| 提升河南武术国际影响力的策略研究 |
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| 引用本文： | 韩爱芳,张蕾,王万莉,卜海燕.提升河南武术国际影响力的策略研究[J].搏击·武术科学,2010,7(5):13-14. |
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| 作者姓名： | 韩爱芳 张蕾 王万莉 卜海燕 |
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| 作者单位： | [1]郑州大学西亚斯国际学院,郑州451150 [2]郑州大学体育系,郑州451100 [3]河南省体育运动学校,郑州451100 [4]郑州大学国际教育学院,郑州451100 |
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| 摘 要： | 文章运用文献资料法、逻辑推理的研究方法，界定了河南武术国际影响力的操作性定义，并提出塑造河南武术品牌形象、根据武术价值取向进行品牌定位；构建河南武术品牌力以期提升河南武术的认同感；河南少林与太极的传播与发展应实施“双龙争霸”策略；合理、有效利用媒体影响力等策略，以加大对河南武术品牌宣传和推广来提升河南武术的国际影响力。
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| 关 键 词： | 河南武术 品牌 国际影响力 |
On the Strategies of Improving the International Influence of Henan Wushu |
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| Han Aifang,Zhang Lei,Wang Wanli,Bu Haiyan.On the Strategies of Improving the International Influence of Henan Wushu[J].BOJI(WUSHUKEXUE),2010,7(5):13-14. |
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| Authors: | Han Aifang Zhang Lei Wang Wanli Bu Haiyan |
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| Institution: | Han Aifang Zhang Lei Wang Wanli Bu Haiyan ( 1. Sias International University, Zhengzhou Henan 451150; 2. P.E. Department of Zhengzhou University, Zhengzhou Henan 451100; 3. Sports School of Henan, Zhengzhou Henan 451100; 4, School of International Education, Zhenazhou Universitv. Zhengzhou Henan 451100 ) |
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| Abstract: | With the methods of literature and logical reasoning, this paper defines the conception of Henan Wushu international influence, puts forward that by means of the principle of brand positioning in marketing, to establish the brand image of Henan Wushu, give full play of brand personality of Henan Wushu, build the brand power of Henan Wushu, enhance the international influence of Henan Wushu through the influence of the media. |
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| Keywords: | Henan Wushu brand international influence |
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