| 基于参展商角度的会展营销研究 |
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| 引用本文： | 宋冰雪.基于参展商角度的会展营销研究[J].山东商业职业技术学院学报,2013,13(4):12-14,25. |
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| 作者姓名： | 宋冰雪 |
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| 作者单位： | 山东商业职业技术学院,山东济南,250103 |
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| 基金项目： | 2011年山东省高等学校人文社会科学研究项目阶段性成果 |
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| 摘 要： | 近几年,随着会展业的迅猛发展,会展作为行业买卖双方的重要交流平台,参展已成为众多企业的主要营销方式之一。然而许多参展企业在耗费了大量人力、物力、财力参展后,取得的效果却远不如期望。因此,指导参展企业如何利用展会进行营销,提高展出效果,无论是对参展商而言,还是对整个会展业的健康发展的角度而言,都具有重要的意义。
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| 关 键 词： | 会展业 参展企业 会展营销 |
The Exhibition Marketing Research Based on the Angle of Exhibitors |
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| SONG Bing-xue.The Exhibition Marketing Research Based on the Angle of Exhibitors[J].Journal of Shandong Institute of Commerce and Technology,2013,13(4):12-14,25. |
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| Authors: | SONG Bing-xue |
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| Institution: | SONG Bing - xue ( Shandong Institute of Commerce and Technology, Jinan, Shandong 250103, China ) |
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| Abstract: | In recent years, with the rapid development of the exhibition industry, as an important platform for buyers and sellers, participating in the exhibition has become one of the main marketing means for many enterpri- ses. However, though many exhibitors spent a lot of manpower, material resources, financial exhibitors to partici- pate in the exhibitions, the results are poor. Therefore, guiding exhibitors how to use marketing to improve display results has great significance both for the exhibitors and the healthy development of the entire exhibition industry. |
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| Keywords: | convention and exhibition exhibitors exhibition marketing |
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