| 基于RMP分析的传统工艺美术文化资源旅游开发研究——以河南省为例 |
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| 引用本文： | 刘剑利,王永华.基于RMP分析的传统工艺美术文化资源旅游开发研究——以河南省为例[J].南阳师范学院学报,2013,12(8):53-55. |
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| 作者姓名： | 刘剑利 王永华 |
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| 作者单位： | 南阳师范学院美术与艺术设计学院,河南南阳,473061 |
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| 基金项目： | 2012年河南省科技厅软科学项目 |
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| 摘 要： | 河南省传统工艺美术文化资源极其丰富,是重要的旅游资源,在文化产业大发展的历史背景下,对其传统工艺美术资源旅游开发意义重大。用昂普(RMP)分析模式,在对河南省的传统工艺美术的资源评价、开发现状、旅游产品价格弹性分析、消费者偏好、市场竞争分析的基础上,对旅游产品开发的外部环境分析和开发创新设计,最后提出了河南省传统工艺美术发展的建议。
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| 关 键 词： | 河南省传统工艺美术 文化资源 旅游开发 RMP分析 |
On the Cultural Tourism Development of Traditional Chinese Arts and Crafts Resources Based on RMP Analysis——A Case Study of Henan Province |
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| LIU Jian-li
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WANG Yong-hua.On the Cultural Tourism Development of Traditional Chinese Arts and Crafts Resources Based on RMP Analysis——A Case Study of Henan Province[J].Journal of Nanyang Teachers College,2013,12(8):53-55. |
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| Authors: | LIU Jian-li WANG Yong-hua |
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| Institution: | 1,2.School of Fine Arts and Art Design,Nanyang Normal University,Nanyang,Henan,473061,China) |
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| Abstract: | Cultural tourism is an important way to celebrate,preserve and promote a nation’s unique heritage,increase opportunities for artists,promote public arts participation and boost economic development.Henan is a province rich in cultural tourism resources especially in terms of its traditional arts and crafts culture.In the historical context of the big development of the cultural industry in China,the traditional arts and tourism resources development in Henan is of great significance.Based on the HAMP(RMP) analysis model,this paper first presents an analysis of the cultural resources development in Henan from such aspects as resource assessment,development status,price elasticity of tourism products,consumer preferences,market competitiveness,et cetera,then carries out both external environmental analysis and innovative design for the promotion of tourism products,and finally puts forward relevant proposals concerning the overall development of traditional arts and crafts resources in Henan Province. |
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| Keywords: | Henan traditional arts and crafts cultural resources tourism development RMP analysis |
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