| 基于淘宝网的创业关键要素优化设计研究 |
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| 引用本文： | 彭楚钧.基于淘宝网的创业关键要素优化设计研究[J].湖南广播电视大学学报,2012(4):74-77. |
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| 作者姓名： | 彭楚钧 |
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| 作者单位： | 湖南网络工程职业学院商贸旅游系,湖南长沙,410004 |
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| 摘 要： | 受到全球金融危机蔓延深化的影响,我国多数行业都受到了不同程度的冲击,但网络零售的电子商务行业发展却一路繁荣,网络购物如火如荼地发展,导致网上商店如雨后春笋般兴起。淘宝网作为中国网络市场龙头品牌,具有举足轻重的地位。本文以淘宝网为例探析优化设计网上创业的关键要素,包括适合在网上销售的商品、合理的进货渠道、设置店铺名和宝贝的相关技巧、合适的网络营销方式,以期对网上创业者提供参考借鉴。
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| 关 键 词： | 淘宝网 网络消费者 网上购物 网店经营 网络营销 |
A Study on Optimal Design for Key Elements of Imbark Based on Taobao |
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| PENG Chu-jun.A Study on Optimal Design for Key Elements of Imbark Based on Taobao[J].Joournal of Hunan Radio and Televistion University,2012(4):74-77. |
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| Authors: | PENG Chu-jun |
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| Institution: | PENG Chu-jun |
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| Abstract: | By the global financial crisis spreading,most industries in our country are influenced by the different degrees of impact.But the network retail e-commerce industry development has a massive boom,and the network shopping like a raging fire development,which results in online stores springing up rise.Taobao as China＇s Internet market leading brands has the pivotal status.In this paper key elements of online business are optimized based on Taobao： goods suitable for online sales,reasonable purchase channels,setting skills for store name and goods,appropriate network marketing methods.The study results of this paper can provide a reference for online entrepreneurs. |
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| Keywords: | Taobao network consumers online shopping online business network marketing |
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