| Abstract: | This article describes how two dovetailing processes led Swinburne University of Technology of Melbourne, Australia, to the setting up of business studies programmes in Vietnam. One of the processes was the increasingly felt need in Australia to make higher education more cost efficient that stimulated the identification and the exploitation of non‐governmental sources of funding. The other one was the decision, taken in 1986 by the Vietnamese government, to move progressively to a market‐based economy. Thus the Vietnamese government created a demand for increasing numbers of professional workers schooled in Western concepts of business management, accounting, administration, etc. The Swinburne University of Technology responded to this demand in a number of creative ways by setting up collaborative course programmes in some of the major cities of Vietnam. |
