| 高校体育商业价值及其市场开发的可行性 |
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| 引用本文： | 孙莹.高校体育商业价值及其市场开发的可行性[J].体育学刊,2003,10(1):127-129. |
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| 作者姓名： | 孙莹 |
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| 作者单位： | 华南师范大学,体育科学学院,广东,广州,510631 |
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| 摘 要： | 分析在市场经济体制下，高校体育应转换传统观念，充分认识并利用自身优势，强化自我造血机能。分析影响高校体育创收的主要因素和重点、难点，找出其中关键环节，不断改进，并在此基础上，走渐进体育产业化道路。
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| 关 键 词： | 高校体育 商业价值 市场开发 |
| 文章编号： | 1006-7116(2003)01-0127-03 |
| 修稿时间： | 2002年2月5日 |
The possibility of exploring commercial value of physical education and the market of universities |
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| SUN Ying.The possibility of exploring commercial value of physical education and the market of universities[J].Journal of Physical Education,2003,10(1):127-129. |
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| Authors: | SUN Ying |
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| Abstract: | This thesis attempts to analyze that under economic system physical education of universities should change the traditional belief and recognize fully and make full use of its advantage to strengthen the ability that create blood itself.On the other hand,this thesis attempts to analyze the factors that influence the interest of physical education of university and its difficulties and outlines to find out key to make progress .On the foundation the physical education of university industries progressively. |
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| Keywords: | universities physical education commercial value development of market |
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