| 建立在价值链基础上的房地产全程营销分析 |
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| 引用本文： | 林晓彤.建立在价值链基础上的房地产全程营销分析[J].福建工程学院学报,2007,5(5):538-540. |
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| 作者姓名： | 林晓彤 |
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| 作者单位： | 福建仁文建设有限公司,福建,福州,350002 |
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| 摘 要： | 房地产业的发展与繁荣,必然要引入全程营销理念,与其他经济活动一样,价值链是判定房地产业竞争优势并发现一些方法以创造和维持竞争优势的一项基本工具.房地产业要想维持长久的竞争优势,必须建立起在价值链基础上的房地产全程营销系统,注重研究全程营销的每一链接对价值增值的重要作用,优化核心业务流程,降低经营成本,提升核心市场竞争力.
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| 关 键 词： | 房地产 价值链 全程营销 |
| 文章编号： | 1672-4348（2007）05-0538-03 |
| 修稿时间： | 2007-05-14 |
Analysis on whole process marketing of real estates from the value chain |
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| Lin Xiaotong.Analysis on whole process marketing of real estates from the value chain[J].Journal of Fujian University of Technology,2007,5(5):538-540. |
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| Authors: | Lin Xiaotong |
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| Institution: | Fujian Renwen Building Co. , Ltd. , Fuzhou 350007, China |
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| Abstract: | As real estates industry develops and flourishes,it is necessary to introduce whole process marketing into the industry.The value chain is a key to determining the advantages of corporate competition and to discovering some methods to create and sustain the advantages.If real estate companies want to keep their competitive advantages,they must start with whole process marketing system based on the value chain,stress on the incremental value function of each step of the process,better the core procedure,reduce the cost of operation,and improve the market competitive competence. |
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| Keywords: | real estate value chain whole process marketing |
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