| 娱乐式营销推广出版物品牌的策略研究 |
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| 引用本文： | 殷慧娟.娱乐式营销推广出版物品牌的策略研究[J].山西广播电视大学学报,2013(2):81-83. |
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| 作者姓名： | 殷慧娟 |
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| 作者单位： | 太原城市职业技术学院,山西太原,030027 |
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| 摘 要： | 在娱乐经济的时代背景下，针对大众出版物的娱态营销趋势，对现阶段大众出版物的娱态营销策略做系统性的研究，创新出适合于本土图书出版市场的娱态营销模式。
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| 关 键 词： | 娱乐经济 图书出版物 娱态营销 营销策略 |
Study on the Strategy of Entertainment Marketing and Spreading Publication Brand |
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| Yin Huijuan.Study on the Strategy of Entertainment Marketing and Spreading Publication Brand[J].Journal of Shanxi Radio & Tv University,2013(2):81-83. |
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| Authors: | Yin Huijuan |
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| Institution: | Yin Huijuan (Taiyuan City Vocational and Technical College, Talyuan, Shanxi, 030077) |
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| Abstract: | Under the social background of the entertainment economy, according to the trend of the popular publica- tions of the entertainment marketing, this article makes a systematic research on the entertainment marketing strategy of the popular publications at this stage, and creates a mode of the entertainment marketing which suits for Chinese publishing market. |
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| Keywords: | entertainment aleconomy books publication entertainmental marketing marketing strategy |
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