| 浅析特许经营与商标 |
| |
| 引用本文： | 王晓兰.浅析特许经营与商标[J].石家庄职业技术学院学报,2011,23(5):38-40. |
| |
| 作者姓名： | 王晓兰 |
| |
| 作者单位： | 石家庄职业技术学院管理系,河北石家庄,050081 |
| |
| 摘 要： | 特许经营体系的建立和扩张最为关键的就是商标及品牌的输出。要避免及有效处理特许经营中商标纠纷问题,保证特许经营的健康发展,就必须明确以下关系：商标与特许经营的关系;特许经营中特许人＂拥有＂注册商标的问题;特许经营与商标权问题;特许经营与商标许可使用合同备案问题。
|
| 关 键 词： | 特许经营 商标 商标权 商标许可 |
On the franchising and trademark |
| |
| WANG Xiao-lan.On the franchising and trademark[J].Journal of Shijiazhuang Vocational Technology Institute,2011,23(5):38-40. |
| |
| Authors: | WANG Xiao-lan |
| |
| Institution: | WANG Xiao-lan(Department of Management,Shijiazhuang Vocational Technology Institute,Shijiazhuang,Hebei 050081,China) |
| |
| Abstract: | The key to franchising operation and expansion lies in the output of trademarks and brands.Therefore,it needs to be done to avoid trademark disputes in the franchising.The owner of the franchising should possess trademarks,and own the exclusive licensing. |
| |
| Keywords: | franchising trademark ownership licensing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
