| 体验经济时代的民俗旅游产品营销初探 |
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| 引用本文： | 梁伟.体验经济时代的民俗旅游产品营销初探[J].蒙自师范高等专科学校学报,2006,4(2):57-60,78. |
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| 作者姓名： | 梁伟 |
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| 作者单位： | 红河学院商学院 云南蒙自661100 |
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| 摘 要： | 体验经济时代下,一种新的消费需求———体验需求,正在引起越来越多企业的关注.旅游者的旅游需求正逐渐趋向于深层参与的体验式旅游,旅游企业的营销观念也由品牌营销,服务营销开始向体验营销的方式转变.民俗旅游产品满足了旅游者了解异地民族的民情民俗“新鲜体验”的需要,对于追求“异地风味,异域风情”的游客具有极大的吸引力.体验经济时代如何做好民俗旅游产品的体验营销有一定的探讨价值.
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| 关 键 词： | 体验经济 民俗文化 体验营销 |
| 文章编号： | 1008-9128（2006）02-0357-04 |
| 收稿时间： | 12 19 2005 12:00AM |
| 修稿时间： | 2005-12-19 |
The Sale Strategies in Folk Tourist Products |
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| LIANG Wei.The Sale Strategies in Folk Tourist Products[J].Journal of Mengzi Teachers' College,2006,4(2):57-60,78. |
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| Authors: | LIANG Wei |
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| Institution: | The Business School, Honghe University, Mengzi 661100, China |
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| Abstract: | In the era of Experience Economy,a new consumptive demand appears——Experience Demand,is causing more and more attention from enterprises.Tourist's demands are tend to the experience tourism which needs tourists join deeply,The enterprise's idea of management began to transform from brand running and service running to the mode of experience management.Folk tourist products meet the demands which tourists want to newly experience minorities' customs in exotic areas,and are attractive to those tourists who want to look for exotic flavors.This article initially discussed how to make better experience management of folk tourist products. |
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| Keywords: | Experience Economy folk culture experience management |
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