| 开发东江人文旅游资源 促进惠州旅游业快速发展 |
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| 引用本文： | 徐旭阳.开发东江人文旅游资源 促进惠州旅游业快速发展[J].惠州学院学报,2010,30(2):13-17. |
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| 作者姓名： | 徐旭阳 |
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| 作者单位： | 惠州学院,政法系,广东,惠州,516007 |
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| 基金项目： | 广东省哲学社会科学基金资助项目:东江文化研究课题(08C—02) |
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| 摘 要： | 以惠州为中心地域的东江文化底蕴深厚,东江人文旅游资源分布广泛,文化价值和旅游开发潜力十分巨大。惠州地区东江人文旅游资源的开发和利用虽然取得了一定的成绩,但总体上仍显落后。我们应当从旅游产业定位、景点景区布局、旅游产品宣传和促销等方面提高认识,加强建设,以塑造惠州旅游新形象,打造惠州旅游大品牌,促进惠州旅游业的健康快速发展。
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| 关 键 词： | 东江文化 人文旅游资源 惠州 旅游业 |
| 收稿时间： | 2010-2-9 |
| 修稿时间： | 2010-3-8 |
Exploiting the Humanity Culture Resources of Dongjiang and Promoting the Development of Tourism Industry of Huizhou |
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| XU Xu-yang.Exploiting the Humanity Culture Resources of Dongjiang and Promoting the Development of Tourism Industry of Huizhou[J].Journal of Huizhou University,2010,30(2):13-17. |
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| Authors: | XU Xu-yang |
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| Institution: | Department of Politics and Law;Huizhou University;Huizhou 516007;Guangdong China |
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| Abstract: | Dongjiang culture,with its central region in Huizhou,has a long history and a large number of tourism resources with great potential of development.Recently,the development of its cultural and tourism resources had done good performance,but it was insufficient and needed to be enhanced.In this paper,we suggested that the tourism industry should be accurately positioned,the distribution of attractions highly optimized,the tourism product promoted.We should go all out to build the new aspect of the Huizhou,pr... |
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| Keywords: | Dongjiang Culture humanity cultural resources Huizhou tourism industry |
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