| 金融危机下富媒体广告为何不降反升 |
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| 引用本文： | 谭可可.金融危机下富媒体广告为何不降反升[J].湖南大众传媒职业技术学院学报,2009,9(3):48-50. |
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| 作者姓名： | 谭可可 |
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| 作者单位： | 湖南大学,新闻与传播学院,湖南,长沙,410082 |
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| 摘 要： | 在金融危机大背景下，作为新媒体中的一种——富媒体广告的显性表现强、传播优势多、助推消费贡献大等优势得以凸显。富媒体为广告传播聚合受众提供了一种精细化操作的新路径，使广告信息得到最大化利用，为推动新的消费浪潮作出了贡献。
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| 关 键 词： | 富媒体 广告 助推消费 |
Reasons for More Rich Media Ads under the Financial Crisis |
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| TAN Ke-ke.Reasons for More Rich Media Ads under the Financial Crisis[J].Hunan Mass Media Vocational Technical College(Mass Media),2009,9(3):48-50. |
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| Authors: | TAN Ke-ke |
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| Institution: | College of Journalism and Communication;Hunan University;Changsha;Hunan 410082 |
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| Abstract: | In the times of financial crisis,the rich media ad,a new type of media,outstands itself by its dominant exhibitions,transition advantages and promotion of consumptions.As a new method,rich media gathers a larger audience in a fine way,thus making the best use of the information of ads and making contributions to the promotion of consumptions. |
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| Keywords: | rich media ads the promotion of consumptions |
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