| 体育赛事电视转播的受众收视动机分析 |
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| 引用本文： | 魏伟.体育赛事电视转播的受众收视动机分析[J].北京体育大学学报,2011,34(5):26-29,77. |
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| 作者姓名： | 魏伟 |
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| 作者单位： | 成都体育学院新闻系; |
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| 摘 要： | 采用文献资料法和逻辑分析法,以2010年温哥华冬奥会和南非世界杯的电视转播为例,对体育赛事电视转播受众的收视动机进行分析。在强制式解读和协调式解读的语境下,受众的收视动机主要可以分为情感动机、认知动机、行为与社会动机三大类。在对抗式解读的语境下,受众还有相应的收视动机。
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| 关 键 词： | 电视体育转播 受众 收视动机 |
Research on Television Sports Broadcasting Viewer's Motivations |
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| WEI Wei.Research on Television Sports Broadcasting Viewer's Motivations[J].Journal of Beijing Sport University,2011,34(5):26-29,77. |
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| Authors: | WEI Wei |
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| Institution: | WEI Wei(Department of Journalism,Chengdu Sports University,Chengdu 610041,Sichuan China) |
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| Abstract: | Documentary and logical methodologies are applied to analyze the viewer's motivations of television sports broadcasting,as examples of 2010 Vancouver Winter Olympic Games and FIFA World Cup South Africa broadcasting.Under contexts of dominant and negotiated reading,three categories,namely emotional,cognitive,behavioral and social motivations are included.Under context of oppositional reading,some other motivations involve accordingly. |
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| Keywords: | television sports broadcasting audience viewer's motivations |
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